Political campaigns want to advertise to voters in the most efficient way possible. That means they want to find voters at time when they’re paying attention and show them an ad that engages them. Sometimes they use TV.
Obama declared his presidential candidacy in 2007, at a rally fronting the Old State House located in Springfield, Illinois. This is where Abraham Lincoln gave his well-known speech in 1858, the “house divided”. Depending greatly on the web, the Obama strategy mobilized OFA – Obama for America, an enormous grassroots of an organization that is composed of mostly volunteers and donors.
These days, many political campaigns are following on the path that Obama had taken a decade ago. Some political campaigns hire the services of web consultants such as website design Auckland to help them with their political branding.
The Surge of Logos used in Political Branding
Logos had been used in many forms of Political Campaigns. This is still part of branding. The use of logos in political branding started in 2008 as seen with Barack Obama’s very first presidential marketing campaign.
Explaining the logo’s charm on the site of the marketing and advertising agency Spellbrand
“Because Barack Obama’s winning campaign slogan was ‘Yes We Can,’ it is only appropriate that he has a custom logo design using the most inclusive shape: the circle. This circle is all the more appropriate, as it is also the first letter of Obama’s last name.” — Mash Bonigala
Bonigala explained the stripes within the “O” was similar to a road. This gave people the particular notion that Obama desired to bring us to his vision of what the future is.
Obama’s very first presidential run could possibly have marked the use of campaign logo which had proven to have a very strong appeal as that of the Nike swoosh or with anything related to trading goods. This could be the main reason that more and more candidates these days are paying attention to their logos more than ever before.
Obama had an edge in his victory just as