Did you know that a lot is possible with targeted online campaigns? You can attract attention, appeal to target groups, and, with a large community behind you, become a voice in public discourse.
Define a concrete & achievable political or pet protection campaign goal
Campaigns that would like to save the whole world or where you can only vent anger for a short time will certainly find support. However, their effect quickly fizzles out and in the end, nobody really knows whether your campaign was successful or not.
Determine when to start your campaign
Timing is everything. For example, if you are campaigning against cat or pet safety, World Animal Day is a good day to start your campaign. When a prominent politician makes a positive statement about your issue, you should act quickly. On the other hand, pet lovers who want to give information about pet safety can make use of campaigns as well. Others use sitesĀ to give information on how to take good care of your pets, especially cats.
Approach the press but not without a ‘real’ story
In order to generate political pressure on decision-makers, you should get your campaign into the media. Show why your campaign is so important right now. Think about what could be important from the perspective of journalists. Check your campaign for compelling stories and show your personal motivation.
Create occasions that get your campaign talking
Why are some campaigns not picked up by the press? This can have various reasons. The complexity of the topic, lack of emotionality, or missing images to tell about a campaign. A good campaign creates opportunities for media reporting. For TV and print media, in particular, it is important that you think in pictures.
Think of content that gets people to share your campaign
Engage the first people to get behind your campaign, sign your petition, or follow it on social media to spread the word. Think of different types of content they can share, like fun facts about the campaign, video views on current events, or progress.
Make your campaign inclusive & barrier-free
Use language that speaks to as many people as possible. For example, if you just talk about “citizens” and “politicians,” you’re excluding a lot of people.
